I’m an active creator in the areas of social media, brand building and online marketing since 2011. First experiences regarding creating and marketing of digital content were gathered on the video platform YouTube. There, I managed to build a community of about 7.000 people and was able to collect fundamental knowledge, which went into new digital projects shortly after. In 2013, the photo sharing platform for cosplayers „Cos-Topia“ was created and launched. Due to meaningful marketing, precise brand building and specific market knowledge I was able to grow an online community, which consisted of more than 36.000 people around the globe.
In addition, I worked over one year as a marketing & sales manager for a startup in Mannheim (Germany), which provided deep insights into marketing methods regarding e-commerce products. A university degree in media business and over two years of working experience as a quality manager, are completing my marketing expertise in the fields of project management, strategy development and data analysis. In late 2017, I was working for a global player in concession and construction, in order to create a comprehensive social media concept for one of their brands. Therefore I could also gather experience regarding large industrial companies, besides startups and influencers.
On the basis of my professional career I was working for around 2 years (2017 – 2019) as a co-founder and Head of Marketing at „motovio UG“. There, my area of responsibility included brand building, social media marketing and public relations.
Today, I focus on marketing freelancing while working for different clients, ranging from startups to mid-sized companies and large corporates.